SeeMyMarriage has been acquired.
Fifteen years, one small team, one big goodbye.
My story with video began in my engineering days, when my final-year project was in live video streaming and analysis. Campus placement took me to Sonata Software, where I worked for a couple of years. But the idea from that project never left me: a wedding shouldn’t leave anyone behind just because they couldn’t be in the room.
So I walked away from a steady career and built it.
Back then, live streaming wasn’t something you took for granted — no bandwidth, no tools, and across much of India, no internet. Everyone said it couldn’t be done well. We built SeeMyMarriage anyway, a full five years before Facebook Live reached the world.
We became one of the earliest pioneers of low-bandwidth live wedding streaming in India, carrying vows across cities and countries, into the homes of grandparents who thought they’d miss the moment entirely. India Today, The Hindu, and The Economic Times came calling. For a small team that started with almost nothing, that recognition meant the world.
Then, in 2016, the ground shifted beneath us. Facebook and YouTube launched their own live streaming, and overnight the thing we had pioneered became something anyone could do for free. A lot of companies in our position simply disappeared.
We turned back to the people who had trusted us from the start: videographers, photographers, wedding planners. And we made a bet. While the industry was building client-side editing tools, we built server-side rendering for both images and videos, because we believed that was where the world was heading. Our pipeline produced invitation cards and videos at studio quality and at scale, six years before generative AI made that kind of creation ordinary. That engine kept us alive, kept us growing, and quietly became the best thing we had ever built.
Which brings me to today.
SeeMyMarriage has been acquired by a private investor for an undisclosed amount. The group who now owns it saw what we built and chose to carry it forward. But I can tell you this was never just a transaction. It was a meeting of the same conviction: that celebrating life’s biggest moments beautifully is worth doing, and worth doing better than anyone else.
With new ownership comes a name built for it: Pikaaso.
Pikaaso is no longer only about weddings. It’s a broader home for design, animation, ecommerce, and software — a marketplace where thousands of independent creators build, and a place where anyone can bring an idea to life. Every occasion, every kind of design behind it, in one place.
To the current team, the previous team, and everyone who trusted us with their most important days across these fifteen years: thank you. You are the reason any of this happened. The name on the door has changed. The heart behind it has not.
Welcome to Pikaaso. The story continues.
Pratush Charan
Pratush Charan · Founder, SeeMyMarriage & VRiddle · Interim Head of Product, Pikaaso
