What Is the Optimal Length for Video Content?
Four Considerations When Determining the Length of Online Video Content
What type of content are you offering?
Great content comes in all forms and lengths, and a good video library includes a variety of content types. For example, a fun, entertaining video is best in a shorter, easily digestible length, while documentary-style branded content can be longer (upwards of two minutes).
How and where is the audience viewing the video?
The device and platform on which your content is delivered is one of the most important considerations when determining how long your video should be.Various Platforms
What expectations does your audience have?
The appetite and attention span of viewers vary depending what they expect from your video. Cues like titles and image previews set these expectations, and ultimately determine how long a viewer is willing to watch.
What action do you want the viewer to take?
What you want the viewer to do or take away from your content will also help determine the right length as well as how to structure the calls to action within your video.
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